Case Study: Microsoft Engages Employees and Creates a Self-Service Knowledge Repository
http://www.gartner.com/technology/media-products/reprints/microsoft/vol10/article11/article11.html
ntroduction
The Microsoft brand is recognized worldwide. As a global organization with over $60 billion in revenue in 2009, it creates a wide range of software applications that organizations use to run their businesses. This case study will be valuable for any organization that is trying to reach a tipping point in the adoption of social media to support knowledge sharing.
Results
Today, nearly two years after the start of the effort, there are over 12,000 podcasts in Academy Mobile. Users can search, use pivot views and subscribe to people. Search results can be refined, letting users find the specific type of knowledge they need. There are 2,000 frequent podcasters, 650 uploads/month and 125,000 page views. Initially, Academy Mobile rewarded podcasters 25 points to create a podcast, 5 points for a comment and 1 point for every download. Employees could turn in their points to get a gift.......
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